jeudi 11 février 2010

The Brand

U-NI-TY vintage was introduced towards the end of 2004 by a Franco-Italian designer Mr J-P Gassa. In an attempt to remain timeless, U-NI-TY vintage is getting close to a civilian uniform, and with the new figure it creates a modern tailoring that has become its trademark.

The inspiration behind the lifestyle collection is a mixture of European culture, modern classics, vintage clothes and military outfits picked up at flea markets in Paris, New York, Tokyo and Amsterdam. It is influenced by photography, architecture... and with all generations of charismatic and elegant icons of style from the music and the cinema. The collection has been inspired by the Savil Row unique know-how and by the Napolitan tailorman master from where the designer took details, particularity and essence.

The aim is to play with codes between seriousness and stylish humour, almost arrogant even provocative, to juxtapose influences to create eclectic figures, to reject conformism. It is a classic revisited nonetheless.

This collection represents the emotions and the attempts relaited to a laidback and male elegance. Everything is a matter of interpretation, the slightest detail is of great importance. A denial of conformism and an effort to go beyond the classics.

Reinventing diversity
Vintage clothes stimulate the imagination

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