Backstage lookbook man FW 2010

Yesterday, we took the pictures for the new lookbook man FW 2010. We spent a nice day in a funny relaxed atmosphere, everybody enjoyed it, and trust us, it is not always like that for the other brands! We just prefer to work in a cool atmosphere because everybody feel better and can give the best.

Avant hier, nous avons shooté le nouveau lookbook homme de l'A/H 2010. Nous avons tous passé un agréable moment, dans une atmosphère sympa et détendue, et vous pouvez nous croire, ce n'est pas toujours le cas ailleurs! Disons que nous préférons travailler dans la joie et la bonne humeur, parce que tout le monde se sent mieux et peut fournir le meilleur.

You can see all the things we need to transform a man into...a man! But our model was naturally gorgeous ^^

Our model with David Duval, the style-trainer. We are all very attentive of the details.

The place, the photographer Philipp Hohndorf (on his knees), the hair dresser (with a white pull over), the "no head" model ^^, Greg Gassa and David (who is hidden)