Paris Men Fashion week SS 2011

As you know this week end Paris Men Fashion week passed. And U-NI-TY participated salon in Tranoi for 3 days. We think this season was very successful for us, we found new clients from Dubai, Russia, Switzerland, United States and Japan and our old clients were very satisfied with the new SS 2011 collection.

U-NI-TY this season presented fresh collection based on blue, grey, navy colors and its trademark - tailoring, patchwork, worked jackets with a lot of details and absolutely amazing and huge collection of scarfs. You can find scarfs inspired by Woodstock and hippi 60s,simple classic cachemere scarfs etc. Light tissures, panamas, carrot trousers, floral scarfs and shirts. Its real summer, be ready;)

U-NI-TY and le Festival de Cannes 2010

Gaspard Ulliel and Stephane Charbit wearing U-NI-TY
Festival de Cannes 2010

60s is back!

As you can understand the main idea of the new SS 2011 collection is the spirit of the 60s. So we decided to make a little fashion review of these unforgettable era)


1960s fashion for men was not as revolutionary as it was for women but there was a lot of change. Ties, belts and lapels got wider, collars got longer and wider and a modified version of the bell bottom called "flared" became popular. The conserative men's suit took on some geometric design along with the flare in the pants leg and wider lapels. Sport shirts were the norm for causal wear with the polo style being the most popular.


Men were not immune from the British invasion however and some very Mod influences managed to creep into what was once the ultra conserative men's business attire. Patterns grew bolder as did color choices. No longer were blue, black or grey the only suit choices. Ties and shirts became more colorful as well.


By the end of the sixties some fashions were here to stay, the flaired dress slack would remain in style for another decade ties and lapels didn't skinny up for another 20 - 25 years either. But among the young crowd anything that was different from the norm was cool, hip and definetly groovy.

The Beach Boys - Surfin' USA [Live]

Press review

Technikart juin 2010

Ricky Nelson - Travelin' Man 1961

SS 2011 Collection Key

The road leads us to new and endless adventures…

A feeling of liberty as we set off the coast of California, discovering dreams amongst new horizons. Our road movie has taken us a to a magical place where the landscapes bath in a light diffused by the mist.